Blantyre’s top glamorous fashion event, Miss Blantyre Beauty Pageant will take place in October this year, new organizers have announced.
The organizing chairperson Daniel Ngwira said all preparations are going on smoothly to come forth with a stunning formula that should take standards of modeling in Malawi to a different level.
“This year the management of the event will take a more professional approach learning from the past challenges that mainly came through due to lack of systems of governance and accountability. All portfolios in the organization will have to account for their activities and add value to the cause” said Ngwira.
Ngwira said the management has partnered with various business stakeholders including the City Council and Mayor to hold series of pre-event build up activities in Blantyre and a strategic sustainable campaign that should promote the girl child as a productive citizen.
He said this year’s Miss Blantyre beauty pageant will be held under the theme ‘Beyond beauty’ which aims to produce role models in the society rather than just models.
“The theme revolves around going outside the box of beauty to explore models that have extracurricular skills, talent and merits that can be worth modeling after. Stereotypes which models have suffered as being unfairly adjudged by society and thinks this year’s feat will try mending the reputation,” said Ngwira.
He therefore appealed to all current and aspiring models to strive for a difference in their lives if they are to become role models and productive citizens.
The last Miss Blantyre was conducted in December 2013 whose main sponsor was United Nations Fund for Population Activities (UNFPA). Polytechnic student Nerani Nthara emerged winner with Yalenga Vinkhumbo (Chancellor College first year) and Samantha Williams being first and second princesses respectively.
An appeal was made to the various corporate companies who would like to partner with the Pageant and leverage their brands on the event which comes in October. Redrose Modeling Agency hosted this event before but this year decided to hand over to an independent.
Guest of Honour for the event will be Mayor of Blantyre City, His Worship Noel Chalamanda.
The auditions for the event will be held early August.