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Standard Bank is pleased to announce that its annual jazz concert returns on October 24 with an international artist under a new brand platform called ‘Blue Mingoli’.
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Blue Mingoli[/caption]
‘Blue Mingoli’ is a celebration of the Standard Bank’s iconic corporate and brand identity that has blue as the outstanding color. Locally, ‘Mingoli’ means a tune.
Head of Personal and Business Banking Margaret Kubwalo-Chaika said Blue Mingoli highlights the power of relevant connections that the Standard Bank brand has with its customers who are lovers of music.
“Blue Mingoli is about realizing the power that music has to connect people and cultures. Standard Bank is very proud to be associated with promoting the arts through music in Africa and in recent years, here in Malawi through the Joy of Jazz platform which has become Blue Mingoli,” she said.
Chaika said the bank will maintain the standards that it created in 2012 when it brought South Africa’s sultry and award-winning vocalist Zahara.
“We are here to continue with our legacy of entertaining customers through jazz music. Most importantly, Blue Mingoli resonates with one of our objectives to promote local artists who share the stage with an international artist of our choice,” she said.
She said Standard Bank, which has so far brought Zahara and Jimmy Dludhlu from South Africa and American Grammy Award winning artist Earl Klugh, will this year maintain the tradition of inviting an international artist.
“We have cast the net wider in terms of the caliber of the international artist we will invite. This artist will share the stage with a contemporary Malawian artist and we will reveal the identity of the artists soon, along with an exciting program of events ahead of the actual concert,” she said.
This year’s Blue Mingoli will take place at the Bingu International Conference Centre in Lilongwe on October 24.
Ahead of the concert, Standard Bank has lined up a launch event Chameleon in Lilongwe where the bank is set to announce the name of the headline artist and the supporting acts.
